The Companies That Serve Society Will Thrive

Dr. Jane Goodall, Michael Cammarata

When it comes to purchasing decisions, consumers want to be viewed as individuals. There’s a reason why 63% of consumers expect personalized offers and recommendations.

Not long ago, consumers would turn on a TV to find the same branded advertisement airing on repeat. Modern marketing is far more personalized. Between online and offline efforts, marketing departments can create…

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Michael Cammarata

President and CEO of Neptune Wellness Solutions. Co-Founder of Schmidt’s Naturals.